A short animation for Laurier’s new product launch on its social media channel.
Client is introducing the made in Japan pads collections.
Art Direction is based on soft pastel colors with graphical elements representing Japan.
I matched the overall look and animation to be subtle and gentle similar to Laurier’s branding.
Mood : Japanese theme. Soft pastel colors to cater to the feminine audience.
Motion : Soft and floaty animation to convey the comfort and airy features of the pantyliners and pads.
A short 15 seconds animation to introduce Laurier’s new fresh protect pads. This product has the extract from the clary sage flowers, hence we have the flowers illustration as the main graphical elements throughout the video. Overall look and animation is kept soft and gentle to suit the brand.
Mood : Clean, vibrant colors with a play of hand drawn textures. Using Laurier brand colors of blue, green and purple to emphasize on the clary sage flowers.
Motion : clean and floaty animation to convey the comfort and airy features of the pads.