Kao MegRhythm

Steam Thermo Patch


Creative Direction

Art Direction

The key concept for this product animation was to show that the steam thermo patch is warm and soothing on aches and cramps.

Visuals and animation is soft and floaty to give the feeling of warmth and comfort.

Design and Motion Reference

Style : Modern sophisticated Colors : Muted pastel colors to highlight the importance of the message. warm colors to represent the gentle heat from the product.

Still frames and KV

Sketches and Colors Exploration