Lazada 11.11 Campaign

Super Show Voucher Rain Animation Visuals


Art Direction

2D Animation


Logo Design

I created a signature animation backdrop for Lazada 11.11 Sales Campaign – their BIGGEST ONE-DAY SALE online shopping festival in 2019.

The idea was to create a distinct visual signature that appears on the LED screen throughout the launch event. When played on LED stage show, the animation served as the signal for the audience to open the Lazada app and redeem their online shopping vouchers.

The offline show was run simultaneously in 6 Southeast Asian countries making the 11.11 Super Show special and impactful.

Design and Motion Reference

Mood : Joyful and celebratory.

Logo Design Exploration