National Healthcare Group

Hypertension

— ROLE

Creative Direction

Art Direction


A fun and cute animation piece to educate the viewers on hypertension.

Avoided making it too serious and technical, I went with the 2D character animation approach to make the overall look and feel very approachable to the public. Animation revolves around a group of animals living underground with connecting tunnels as an analogy to how our human heart works. The heart being represented as the main burrow and the arteries as the tunnels.

Still frames

Design process

Sketches and mood board

Design and Motion Reference

Overall tonality : Natural & friendly. Cute and whimsical visuals to engage the viewers


The Environment : An underground community of animals

Using Analogies to help the general public understand the content better.

National Healthcare Group

Dyslipidaemia

— ROLE

Creative Direction

Art Direction


In this animation, the main cholesterols in our body are represented by 3 characters. These characters live in a town representing the human body. A fun and approachable animation to educate the audience on how different cholesterol affects us and what happens when there is too much bad cholesterols. Within just a short 2 mins, audience will understand how to live a healthier life.

Still frames

Design process

Sketches and mood board

Design and Motion Reference

Overall tonality : Quirky and light-hearted.


Environment setting: Modern city inside a human body. City can look like Singapore (HDB flats, iconic buildings, local food..)


Characters : Cells Cholesterol characters are blob shaped looking and can merge together to become bigger.